Yanina Dobrovolska, a BRDO expert, participated in the presentation of the Retail Guidebook — an online guide platform on main sales channels for small and medium-sized businesses: https://retail-guidebook.ubta.com.ua/
The portal, developed by the Ukrainian Business and Trade Association with the technical support of the BRDO team, is designed for agricultural producers, who are officially registered and aim to expand their sales channels, from all regions of Ukraine. Here, entrepreneurs will find a list of product certification agencies, a list of major agricultural market players, as well as structured and systematic information on the requirements of main sales channels, including retail chains, traders, distributors, marketplaces.
“Our mission is to create a prosperous European state with good governance and efficient economy. Digital tools and the availability of information are what Ukrainian entrepreneurs need most to develop their businesses. That’s why we participated in the development of the Retail Guidebook.
“This platform is convenient because entrepreneurs can register a personal account. The goods that an entrepreneur produces can be added there, and the system automatically will add all the requirements for these goods in those sales channels and those regions that are chosen by the entrepreneur. In such a way, entrepreneurs have access to an internal filter for their products,” Yanina said.
The platform was created by the Ukrainian Business and Trade Association in partnership with the Better Regulation Delivery Office (BRDO) and with the support of the USAID Agricultural and Rural Development Support Program.