As part of the initiative of outdoor advertising market participants on changing the format to place advertising materials in Kyiv, the Better Regulation Delivery Office (BRDO) conducted the SME-test for proposed changes. According to the test results, the new regulation impact on small and medium businesses was estimated in terms of quantitative indicators.
Thus, in the case of making proposed amendments to the current Concept of outdoor advertising development in Kyiv, just the one operator will need to spend 10.3 million UAH for the first year and 11.2 million UAH in total for the period of implementing changes.
According to the head of the Control and Supervision sector Volodymyr Holovatenko, such volumes of “forced” investments are unacceptable, especially for small and micro enterprises. In his opinion, the unreasonable change of rules threatens their activities and can lead to bankruptcy of a number of business entities.
“We sent the SME-test results to the regulator and the Association of Outdoor Advertising Operators in order to enable them to foresee the practical impact of changes, which are currently initiated,” the BRDO expert said.
More details on the SME-test results can be found below.